Swahlee Journal - Updates, Stories, and More
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My journey into ethical fashion
I looked into my closet at the rack of hanging clothes, the baskets of folded clothes, and the overstuffed dresser. I felt ashamed. Up until that day I prided myself for that wardrobe, bursting at the seams. I marveled at how cheap I had purchased much of it. I looked from the ill-fitting shirts that I found on the deeply discounted clearance racks, to the dresses that I rarely wore because they didn’t really suit my personal style. I looked at the pants that I didn’t even like, but only bought because the price was just too good to pass up. I was a fast fashion addict and did not even know it… at least not until that day.
That day was the day I watched The True Cost documentary on Netflix.
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Collaboration & transparency: sharing about our supply chain
The fast fashion industry is notoriously opaque about its supply chains. Rather than hide our suppliers, we want to celebrate the good work they do. If this means we send more business their way, then all the better! Paying fair wages and engaging in good environmental practices is more expensive than most brands want to pay. With most fashion brands looking to produce their garments as cheaply as possible, customers who are a right fit for ethical, sustainable suppliers can be hard to come by – especially now during the global pandemic. We believe that by collaborating and sharing, we can better promote ethical, sustainable fashion. Our goal is to see transformation of this entire industry. -
Upcycled
Knowing the fashion industry is a major contributor to pollution and environmental waste, I’ve begun to ask the question, what is our role as an apparel company when it comes to environmental stewardship? One thing we can do is help to minimize fashion waste. For our Fall | Winter Collection, we decided to source material from the surplus, or deadstock, markets. By “upcycling” these fabrics we are making use of textiles that have already been produced anyway and might otherwise go to waste.
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Meet our production + training manager
Meet Ritu Moni, our training and production manager at Swahlee. Ritu Moni has been a part of Swahlee since the beginning. She’s been involved in the training of everyone on our team. Maybe because she is a mother, Ritu Moni is one of the best time managers and multi-taskers we know. All our dresses pass through her hands for multiple checks and final inspection. Soft spoken and always calm, but with a great laugh and sense of humor, Ritu Moni brings so much heart to our team. In today’s post, get to know Ritu Moni in her own words.
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Earth Day is every day
We can all do better. As garment producers, and consumers ourselves, we want to do our part to minimize the damage we cause to our environment. While our north star is creating jobs where women who lack other opportunities can thrive, we believe environmental stewardship is also part of our civic and corporate responsibility. We know we have a long way to go, but here are some initial steps we have taken to minimize our environmental impact.
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Guide to building an ethical wardrobe on a budget
“Purchasing is always a moral and not simply economic act.” We all want to make an impact for good with the purchases we make. At the same time, purchasing is also an economic act and most of us are on some form of a budget. How then do we reconcile the two? We’ve put together 8 steps for building an ethical and sustainable wardrobe on a budget.
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Interview with a master weaver
Each time I have visited the weaving unit where our fabric is hand woven, I am further amazed by how intricate and detailed the handloom process is. It’s surprising how many people are involved in the process to bring these beautifully crafted fabrics to us. The best person to share about the weaving process is Sankar Das, the Master Weaver at the fair trade company where we have sourced the fabric for Swahlee’s first collection. Recently I sat down for a phone call with Sankar to learn more about handloom fabrics. -
The perfect travel dress
An ideal travel dress is versatile, hardy, comfortable, modest, minimal, and chic. It can be dressed up or dressed down. Most of all, it is ethically made with natural, breathable fabric. -
The cost of a dress
This is a breakdown of the true cost of a Swahlee dress. It’s important to us that we be transparent about our supply chain, labor practices and pricing. We know that a purchase of a Swahlee dress is intentional. We want you to know the quality of the garment you are purchasing and the impact of your purchase on the lives of its makers. -
Why start a clothing company?
After all, there is no shortage of fashion brands available today. In fact, global clothing production has more than doubled since 2000. The average person buys 60% more clothing items than they did 15 years ago. Most clothing is thrown away after being worn only 7 or 8 times.
It is well documented what this is doing to our environment. But this frenzied pace of consumption also has a human cost.
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